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Liftlock Paddle
Location
Gananoque, Ontario
Role
Brand Design, Logo Design
Liftlock Paddle Co. is a local business in Peterborough, Ontario, offering kayak, canoe, and SUP rental services on Little Lake. The company aims to provide accessible and enjoyable water-based activities for both residents and visitors.
The logo for Liftlock Paddle Co. is designed to reflect the company’s deep roots in the local community of Peterborough while emphasizing the adventure and enjoyment of water sports. The incorporation of the Hunter Street Bridge not only provides a unique and recognizable landmark but also signifies the company's pride in its local heritage. The water elements and paddle imagery ensure that the nature of the business is immediately clear, while the color scheme and typography convey a sense of trust, professionalism, and outdoor fun.
